Every time I thought of starting an Instagram theme page, my mind flooded with doubts…
“What niche should I pick?”
“What if nobody follows me?”
“What if I fail and waste my time?”
If that’s you right now — stuck in confusion and hesitation — you’re not alone.
I’ve been there. And the truth is, growing an Instagram theme page isn’t rocket science. But it does need a strategy — a smart, beginner-friendly strategy.
This blog is your roadmap.
By the end of this blog post, you’ll know exactly how to grow your first Instagram theme page from scratch — even if you have zero followers or experience.
Theme pages are goldmines. They don’t require you to show your face, they can be automated, and they can earn you passive income through brand deals, affiliate marketing, or even digital products.
But most beginners quit too early… because they don’t have a plan.
In this guide, I’ll walk you through a step-by-step beginner strategy to grow your Instagram theme page. You’ll learn what works, what to avoid, and how to build a page that people love to follow.
📌 Part 1: Choose a Profitable Niche (Without Overthinking)
Let’s start at the foundation.
Your niche is the theme of your page — what your content is about. But here’s where many people mess up… they try to chase trends or copy others without thinking long-term.
Ask yourself:
What topics excite me?
Can I post about this consistently?
Is there an audience for this niche?
💡 Best beginner-friendly niches for theme pages:
Motivation & Success Quotes
Luxury Lifestyle
Facts & Mind-Blowing Info
Health Tips
Digital Marketing / Business Tips
Astrology / Spirituality
Relationships & Dating Advice
Choose ONE niche. Stick to it. Don’t be the “jack of all memes” — be the master of one.
🚀 Part 2: Set Up Your Theme Page Like a Pro
Once your niche is set, it’s time to build your foundation.
Profile Picture: Clear logo or icon that fits the niche
Bio: Use 1 line to hook + emojis + CTA (e.g., “Daily Motivation 💪 | Follow for 5 AM energy!”)
Link: Add a link-in-bio tool (like Linktree or Beacons)
💭 Reminder:Your profile is like your storefront. Make it inviting and clear.
🎯 Part 3: Create Viral-Worthy Content — Without Showing Your Face
Here’s the truth: Content is everything.
But don’t panic — you don’t need fancy cameras or editing skills.
✨ Follow this simple 3-Part Content Strategy:
1. Reels (80%) – This is where virality happens.
Use trending audio
Keep it short (7–15 secs)
Add big captions, emojis, zooms
Use hooks like: “Most people don’t know this…”
2. Carousels (15%) – For educating and building trust
Share tips, quotes, or facts
Use bold colors + readable text
End with a CTA like “Save this!” or “Tag a friend”
3. Stories (5%) – Build a connection
Ask questions
Run polls
Show behind-the-scenes (even if it’s just your screen)
🧠 Pro Tip: Use Canva or apps like Repost, Snapinsta, CapCut, and InShot to make reels fast.
🔁 Part 4: Stay Consistent with This Posting Plan
Consistency beats perfection.
Here’s a Beginner Posting Plan that WORKS:
Day
Content Type
Monday
Motivational Reel
Tuesday
Educational Carousel
Wednesday
Trending Reel
Thursday
Niche Tip Carousel
Friday
Story Poll + Reel
Saturday
Repost from viral page (credit them)
Sunday
Reel + Q&A Story
📌 Goal: 1 Reel per day + 3 Carousels/week + 2–3 Stories daily
💭 Reminder: Show up even when it feels slow. Growth is coming.
📈 Part 5: Use Hashtags, Captions & Trends Smartly
Most beginners either ignore hashtags… or use the same 30 ones every time.
Don’t do that.
✅ Do This Instead:
Use 5-10 niche-specific hashtags (e.g. #mindsetquotes #successmindset)
Rotate them every few posts
Use 1–2 trending hashtags if relevant
✍️ Captions That Work:
Use HOOK first (ask a question or make a bold claim)
Short and punchy
Always end with a Call to Action (“Comment YES if you agree”)
📊 Bonus Tool:
Use sites like Flick, HashtagStack, or Meta’s Trend Tool to find what’s hot.
💸 Part 6: Grow AND Monetize (Yes, Even as a Beginner)
Once you’re getting 1,000+ views on your Reels or hitting 1K–5K followers, you can start earning.
🔑 Monetization Options:
Affiliate Links: Share digital tools or ebooks related to your niche
Shoutouts: Sell promo slots to other pages
Digital Products: Create eBooks, Notion templates, presets
Brand Deals: Reach out to small brands in your niche (even local ones)
💰 Real Talk: Even theme pages with 2K–5K followers make ₹5,000–₹25,000/month with smart strategies.
🧠 Mindset for Success: Don’t Quit Too Early
Here’s what nobody tells you…
Your first 50 posts might flop. Your first 10 Reels might barely get views. You’ll want to give up. And that’s exactly why most people stay stuck.
But the ones who keep going — they build pages that change their lives.
I’ve seen students grow to 10K in 60 days.
I’ve seen faceless pages make ₹50K/month.
I’ve seen complete beginners create viral reels with just a phone.
Consistency, learning, and patience = your biggest weapons.
🔚 Conclusion: Your Theme Page Empire Starts Now
Let’s recap:
✅ Pick a niche ✅ Set up your page like a pro ✅ Create content that pops ✅ Post consistently ✅ Use smart hashtags + trends ✅ Monetize step-by-step ✅ Never give up too soon
Your first 1,000 followers will be the hardest. But they will change your confidence, your skill set, and maybe even your bank account.
💥 Call to Action:
If this blog helped you — drop a comment below and tell me your theme page niche! Or better yet — share this with a friend who wants to grow online.
📌 Save this guide. Revisit it often. And start building your Instagram Theme Page Empire today.
MURLISACHI
I am MURLI (Nick Name Sachin), Digital Marketer, AMAZON BOOKS AUTHOR, Entrepreneur, Blogger & Online UDEMY Instructor, I spent 12 years working in Digital Marketing & visual designs.